The hospitality industry is enormous and global marketing is quite complex when you think of how tourists are on the move. Tourists are making use of their mobile devices constantly to book hotels, book entertainment and book restaurants. Hotels and guesthouses have to think of every advertising strategy they can to get their content to target audiences in all corners of the globe to ensure increased bookings.
The world is certainly becoming increasingly interconnected, but still there are challenges to thinking up a marketing plan that is going to tap into all potential markets. This is precisely why it is so important to analyse and plan so you know which strategies will work. One way to increase your hotel’s visibility not just locally but on a global scale is to plan – it is all but critical to your success.
While live video streaming isn’t anything new, it is still as important as ever and is especially important to the millennial age group. Social media is also important for driving a rewards program, and every hotel needs to use the best social media strategies to increase enrollment in the hotel’s loyalty rewards program.
So, it’s that time of year again, the Christmas Ad – for at least the last month we have been bombarded with everything from luxury champagne to toilet rolls that are guaranteed to make our Christmas the ‘best one ever’. Compared to other countries New Zealand actually does it relatively simple. The UK and America probably have the most extensive advertising campaigns – look at this Mashable Global Ads Chart for the last month worldwide, of the 20 most shared videos 10 are Christmas related. Two of the big UK chain stores feature, John Lewis and Sainsburys – having created a complete story around their Christmas Ad. This year John Lewis continued their cute and cuddly theme with a lovable penguin, while Sainsburys went a little obscure with a World War 1 tribute to sharing.
The big question is are these ads successful, well with brand loyalty being a huge drawcard, having the ad we remember and talk about is considered the pinnacle – in the UK christmas ads have taken over from the traditional shop window displays as a way to lure customers in and have them talking. There is an interesting article from a leading New Zealand advertising employee, himself an ex-Brit, discussing what he sees as the effects of the Christmas showcase – show an insight into the ad world.