The hospitality industry is enormous and global marketing is quite complex when you think of how tourists are on the move. Tourists are making use of their mobile devices constantly to book hotels, book entertainment and book restaurants. Hotels and guesthouses have to think of every advertising strategy they can to get their content to target audiences in all corners of the globe to ensure increased bookings.
The world is certainly becoming increasingly interconnected, but still there are challenges to thinking up a marketing plan that is going to tap into all potential markets. This is precisely why it is so important to analyse and plan so you know which strategies will work. One way to increase your hotel’s visibility not just locally but on a global scale is to plan – it is all but critical to your success.
While live video streaming isn’t anything new, it is still as important as ever and is especially important to the millennial age group. Social media is also important for driving a rewards program, and every hotel needs to use the best social media strategies to increase enrollment in the hotel’s loyalty rewards program.